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Maison Francis Kurkdjian 724

             Maison Francis Kurkdjian 724





Introduction :-

724 was launched in 2022 under the luxury niche fragrance house known as Maison Francis Kurkdjian724 by Maison Francis Kurkdjian is a fragrance for women and men. In the light of a pure sky rising over the city ascends the elegant silhouette of 724. Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of this musky floral eau de parfum. Luminous, vibrant and comfortably addictive, 724 invites to feel the city rhythm. There is something about big cities that sweeps over, electrifies, elevates. Translated that communicative energy, that life pulsating in unison, into a fragrance. - Says Francis Kurkdjian. Maison Francis Kurkdjian’s 742 is inspired by the unique energy that unites all megalopolises, a fast-paced and invigorating environment that seems to resonate like a 724 beats per minute pulsation. Inspired by cities across the globe, Maison Francis Kurkdjian crafts the 724 eau de parfum to bring the same vibrant energy to reminiscent of the feeling of watching the sun rise over the top of high rise urban buildings in fact, the glass bottle is shaped to resemble this exact architectural scene. Life in New York: the beat of a city that never sleeps, the rhythm of its laundries working at night. From New-York to Tokyo, from Paris to Shanghai, everyone can dissolve into the beat of the city lights, embrace its emotions, absorb its cultural vibrations, feed upon its energy, and feel the thrill of city pulsation at 724 bpm. 724 is a totally abstract olfactory motif, composed of shades of white whose textures overlap in an energetic, fluid rhythm. When live in a city, then quickly learn its rhythms, its secrets and its distinct characteristics, and begin to feel part of its pulsing, uplifting energy. And that’s what contemporary French fragrance house Maison Francis Kurkdjian conjures with its captivating new eau de parfum, 724. Inspired by the spirit, style and architecture of cities, 724 is just as vibrant, magnetic and alluring as those dynamic urban destinations. The one who has himself lived and worked in cities ranging from Paris, New York and London to Tokyo, Seoul, Manila and Mumbai.  It's an urban fragrance that named 724 beats per minute which refers how fast these cities are which raises the heart beats at 724 beats per minute, for 24 hours of scented living, seven days a week. Having travelled all over the world and made so many cities his home, Francis Kurkdjian knows well what it means to be constantly on the move. The scent 724 acts as a comforting bubble around the wearer, cocooning and creating a touchpoint of familiarity, whichever city in. And the aesthetic tribute to city living is evident in the details, too. A unique shade of blue, named “urban blue” by the perfumer, combines the cement grey of urban architecture with the muted shade of denim jeans the ultimate style symbol of modern living while the chiselled typeface of the fragrance’s name, 724, emulates digital printing. With this, the olfactory rhythm of the city comes to life. Urban landscapes and their surrounding architecture overtly influenced the graphic aesthetic of 724. This luminous, vibrant and comfortably addictive eau de parfum invites to live in harmony with the city.



Seasons :-  Hot Weather Spring, Summer, Rain.
Time :-  Day
Occasions :- Office, Work, Business, Meetings, Interviews, Beaches, Parties, Pool Parties, Gym, Sports, Matches, Olympics, Athletics, Hangouts, Gatherings, Formal Occasions, Public Appearance,, Happy Time, Festivals, Weddings, Ceremonies, Dates, Lunch, Dinner, Red Carpet, Travel, Trip, Tour, Holidays, Vacations, etc.


Projection :-  16 Feet
Silage :- 8 Feet
Longevity :- 9 Hours


Performance :-  High
Compliment :- Great
Impression :-  Great
Seduction :-  High
Versatility :- High
Presentation :- Great



Type :-  Floral Woody Musk Fragrance
Category :-  Fresh Floral & Formal Casual
Audience :-  Men And Women
Age :- 18 to 50 Years
Launch :-  2023
Nose :-  Francis Kurkdjian.
Brand :-  Maison Francis Kurkdjian


Ingredients:-

Top notes :-   Aldehydes and Calabrian Bergamot
Middle notes :-  Egyptian Jasmine, Sweet Pea, Freesia, Lily Of The Valley, and Mock Orange
Base notes :-  White Musk and Sandalwood.


Overall Score :- 9/10



Smell :-

724 opens with fresh crisp bright citrusy aldehydes metallic, ozonic notes, transform towards fresh sweet florals notes, and dries down to creamy woodsy clean musky notes.



Remark :-

724 is clean fresh, citrusy, florals, sweet, aldehydes, metallic, ozonic, woodsy, sporty, fun loving, joyful, playful, youthful, energetic, athletic, urban, Metropolitan, sunny, refreshing, beautiful, elegant, sensual, seductive, attractive, adorable, unisex fragrance for Men and Women. In the top notes, a fresh, urban accord is perceived. It is the sensation of clean, energizing freshness, formed of bergamot from Italy and the verticality of aldehydes with sophisticated, slightly metallic, effervescent facets. At the heart of this fragrance lies an airy aura conveyed by a bouquet of flowers structured by jasmine absolute from Egypt, sweet pea and mock orange. In the base notes, this universe of whiteness surrenders to an enveloping, comforting sensation thanks to a sandalwood and white musk accord  that calls to mind the dusky hours in which streetlights flicker on and the new mood of evening unfoldsWhite Sandalwood is This Indian wood is considered to be sacred. It is mentioned in many Sanskrit texts and is still burned in Asia during religious celebrations. For perfumers, the Santalum album growing in India, China and Indonesia is the reference, even if there are now two other varieties cultivated in Australia and New Caledonia. The Indian quality is often referred to as Mysore because it is the historical region in the south of the peninsula that produces the largest amount. The oil distilled from the ten-meter tree is rare and expensive, because it takes more than 50 years to obtain a tree that can be used in perfumery. Its low volatility makes it a very persistent base note. Its fragrance is woody, milky, slightly spicy, round, soft and enveloping. Aldehydes are synthetic compounds that have been used in perfumery since the beginning of the 20th century, and they have very different olfactory characteristics from one another. They can alternately evoke citrus smells orange, tangerine, soapy smells or metallic smells reminiscent of a hot iron steam from the laundry, etc. Often associated with floral notes, they introduce an effervescent, sophisticated freshness as well as undeniable volume and they also linger for longer. Bergamot from Calabria is Known for its fruity edge in Earl Grey tea, Citrus Bergamia is widely used in perfumery because its fresh, sparkling top notes bring a kind of "smile" to the perfume. Its oil is obtained by cold expression of the fruit's peel. Southern Italy specializes in the cultivation of this citrus fruit, used in the composition of eau de Cologne and of many women's and men's fragrances, with fresh, floral and aromatic facets unfolding and stretching all the way into the heart of the perfume. Bouquet of fresh white flowers are It is a bouquet of aerial flowers, just picked and barely open, imagined by Francis Kurkdjian. To do this, he reconstituted a seringa, also called the poets' jasmine, with a scent oscillating between orange blossom and fresh jasmine. Then he reproduced the effects of two other mute flowers, the luminous freesia and lily of the valley, and blended them together. The green lily of the valley note magnifies citrus fragrances and leaves an airy floral sensation. Jasmine from Egypt is Known by its Latin name as jasminum grandiflorum, the jasmine used in perfumery is surprisingly potent and multi-faceted, ranging from orangey-floral, solar, fruity (banana, strawberry, apricot), to animalic and spicy. Jasmine has an astonishingly complex structure for such a fragile flower that needs to be harvested very early in the morning before the sun spoils its fragrance. Its scent can only be extracted with volatile solvents and is very expensive due to its low yield of essential oil. Its kaleidoscope of nuances blends perfectly with other flowers as well as woods or ambery accords. Musks are Initially extracted from Tibetan musk deers, natural musk has been banned in perfumery since 1973. Synthetic molecules designed to replace it appeared at the end of the 19th century, so today there is a wide selection of musky notes with an olfactory palette ranging from fruity, to woody to animal facets. Musks are very persistent and relatively non-volatile base notes. They have been extensively used in detergents and fabric softeners, and are commonly referred to as white musks because they evoke the scent of soft, fluffy clean linen, and conjure up a feeling of tenderness and comfort suitable for all kinds of fragrances. With their inimitable mellowness highly appreciated by the general public, today musky notes are present in the vast majority of women's and men's perfumes. Anybody can wear this upon anytime and anywhere and perfect for signature scent profile who are carefree of full of life and fun loving people of Cosmopolitan Cities.




Recommendation :-

 We suggest everybody should own 724 if they able to afford it because it is extremely expensive so keep in mind before purchasing it. From the luxury niche fragrance brand Maison Francis Kurkdjian.




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